Vitalite

Campaign Concepts

For the latest Vitalite Cheese marketing campaign, I developed a series of concept designs that stayed true to the brand's vibrant and inclusive ethos, while also pushing the boundaries of creativity. Working closely with Vitalite's brand guidelines, I crafted visuals that celebrate the natural goodness of their products, while emphasizing taste, health, and sustainability. Each design integrates bold color palettes, playful typography, and fresh imagery to connect with both existing and new customers in an engaging and memorable way. By aligning with the brand's commitment to plant-based living and flavor, these campaign concepts aim to inspire a diverse audience to make healthier, more delicious choices. From social media graphics to print materials, the designs reflect Vitalite's core values and set the tone for an impactful, modern campaign.

Role: Art Director