Mint Mobile

As an Art Director and Graphic Designer at Mint Mobile, I was responsible for leading the creative vision and execution of design projects that aligned with the brand's values and goals.

Mint Vs. Big Wireless Concepts

This campaign was to focuses on targeting competitors, specifically around their pricing. The goal is to adapt these ideas for social platforms, using carousel and video formats. My role was to brainstorm and develop 3 distinct approached both visually and in terms of messaging working with the team.

  • The Scene of the Crime

    Concept 1

  • The People Vs. Big Wireless

    The People Vs. Big Wireless

    Concept 2

  • MI$$ING

    Concept 3

Refer a Friend (RAF)
Creative Concepts

This project involves redesigning the advocate and friend emails for the RAF 2.0 experience, drawing inspiration from the new Full Bars hero images. The aim is to create visually striking, premium emails that follow the "Premium Outlaw" approach. These emails will guide both the advocate (current subscriber) and the friend (referee) through their RAF journey, with various email triggers enhancing the user experience at each step.

These are the three concepts that were presented. My role was to brainstorm and develop three distinct approaches, both visually and in terms of messaging, to explore different creative directions.

2023 Mint Holiday Promotion Concepts

Our mission was to craft compelling creative concepts for the holiday season, capitalizing on key drive times to ensure our promotional offer stays fresh and engaging throughout its 54-day duration. The goal was to create a visual and thematic experience that aligns with the seasonality of the holidays while keeping the offer top of mind for consumers during the entire promotional period.

As part of my role, I worked on developing initial design concepts that would resonate with the holiday spirit and attract attention during peak times. I collaborated closely with my team of talented designers to refine these concepts, ensuring that the final designs were both on-brand and engaging, offering a seamless blend of festive appeal and clear communication of the promo details.

  • Concept 1

  • Concept 2

  • Concept 3

  • Concept 4

Break Up With Your Wireless Provider

Introducing the "Break Up With Your Wireless Provider Pack"—the ultimate emotional toolkit to help you move on and step into a better connection, all while giving you the peace of mind and support you deserve. For just $90, you’ll get everything you need to start fresh with a wireless provider that puts your needs first.

These were the graphics created to present to costco.

Target Floor Display Concepts

Target tasked us with developing innovative creative solutions for their floor space. With the shift away from in-store device support, we needed to rethink how we utilize these spaces, which traditionally have been populated with physical devices. Specifically, the challenge is to find ways to justify and optimize the Inline space, which will now only feature SIM Kits.

In response to this brief, my role was to collaborate with my team of designers to conceptualize and craft four distinct floor stand designs. These designs needed to effectively showcase SIM Kits while maintaining a strong visual presence and aligning with Target’s retail environment. We focused on creating solutions that would capture consumer attention, clearly communicate the offering, and ensure that the Inline space remains impactful, even without physical devices on display. Our goal was to present Target with fresh, innovative concepts that not only meet the needs of the reset but also enhance the customer experience in this newly reimagined space.

Direct Mail Postcard Designs

During my time at Mint Mobile, I had the opportunity to design a series of direct mail pieces, each tailored to align with the unique look and feel of various marketing campaigns. Each piece was crafted to resonate with the target audience while staying true to Mint Mobile’s brand identity. By adapting the design approach to fit the tone and messaging of each campaign, I ensured that every mailer was not only visually compelling but also effective in driving engagement and reinforcing the campaign’s key message.